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JOURNAL

14/10/2021

Our all new collection. Fully traceable, sustainable and responsibly manufactured sweatshirts and hoodies.

JOURNAL

14/10/2021

The story of a ride from Leicester to Blackburn that inspired us to create a new, sustainable casual clothing range.

JOURNAL

22/09/2021

For many cyclists the end of pavement is where it all begins. In those early days you spend most of your time eating it. Riding off road in the rough stuff, away from the dangers of big and heavy motor vehicles is where we’re told to go and have fun. Yet it becomes more than fun, it awakens our curiosity and introduces us to adventure and exploration; a form of play we are born to do.

JOURNAL

25/07/2021

Nanna Sine Munnecke is based in Copenhagen and use her bikes for everything whether it’s travelling, commuting, having fun or exercising. She’s the co-founder of Volt women. A platform creating a strong community for women and sports. A forum allowing women to set goals and engage with other inspirational women, with a main passion for running. It’s about pushing yourself and trying something new. Nanna does this with the most beautiful and infectious smile. She invites you in and inspires you to get going.

JOURNAL

08/08/2021

I take the approach of finding enjoyment and happiness
in the present. Cycling for me offers that happiness, that mind space
to be completely removed from the distraction of screens. I don't have
computer screens on my bikes, numbers, stats and speed hold little
interest for me.

JOURNAL

10/08/2021

A recap of our beautiful day out in the Catalonian lanes with Eat Sleep Cycle.

JOURNAL

11/08/2021

CHPT3 Rides London

JOURNAL

05/09/2021

A 110km ride into the Essex lanes with Vermuteria.

JOURNAL

09/09/2021

Summer 2021 provided many of us the first time to get out and properly explore in a while. Dimitrios Sardis used the prime time of the year to get out and escape into a beautiful part of the world that showed that you don't have to travel far from home to experience true natural beauty.

JOURNAL

11/09/2021

My letter to Pippa.

JOURNAL

21/09/2021

JOURNAL

22/09/2021

For many cyclists the end of pavement is where it all begins. In those early days you spend most of your time eating it. Riding off road in the rough stuff, away from the dangers of big and heavy motor vehicles is where we’re told to go and have fun. Yet it becomes more than fun, it awakens our curiosity and introduces us to adventure and exploration; a form of play we are born to do.

JOURNAL

14/10/2021

The story of a ride from Leicester to Blackburn that inspired us to create a new, sustainable casual clothing range.

PODCASTS

01

Off Bike - Paris Roubaix 

We speak to Stuart O'Grady, Rolf Sørensen, and Steve Smith. A winner, a contender, and a sponsor; all of them fans (through love and hate) of Paris Roubaix.

02

NEVER STRAYS Farfalle - Sicilia 2

David Millar and Ned Boulting are together again to muse the possibility of a wet Paris Roubaix. Plus, more reportage from the Giro Di Sicilia.

03

NEVER STRAYS Frarfalle - Sicilia 1

David Millar and Ned Boulting discuss amongst other things (many other things) the Giro Di Sicilia.

04

NEVER STRAYS Far - Worlds in Girona

Ned and David sit next to each other and try and speak to Pete Kennaugh from a sofa in Girona while watching the World Championships from Girona with other people contributing. Including Pete, who starts it off.

05

NEVER STRAYS Frajer - 1

Ned and David are "live" in Girona, speaking to an audience almost exclusively made up of one Polish woman and her friend.

PRODUCTS

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swatches

Most Days Performance Men's Jersey - Fire Red

£95.00

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PLAYLISTS

01

Spindie Bangers

For a brief time in 2015, our social media manager Ross had to step in and lead spin classes at the bike shop he was working at. A dark time for all involved, but the beginning of a great playlist.

02

Fast Days

Songs to G you up before your next race, workout session, or any challenge that needs your absolute focus and maximum energy.Courtesy of our director, Alasdair.

03

Tempo

A nice one for those tempo efforts, the first track sets your cadence and the rest just keeps you there... for an hour.

04

Made For Riding

A playlist designed to make every ride sound that bit better.

Availability